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Imagine stepping back into the late‑1960s, the era when American muscle cars roared onto the streets and the Buick Riviera stood out as a flagship of power and luxury. The 1966 Buick Riviera price is a topic enthusiasts spell‑bound, whether they're curious about a newer used Buick Riviera price or wondering, “what is a 1966 Buick Riviera worth?” While exact numbers shift with rarity, trim, mileage, and market trends, this guide offers a deep dive into what you need to know before you write that check or enquire on a classifieds site.

• Engine: 4.4‑liter V8 (350 hp) or 5.0‑liter V8 (370 hp) with “S” or “R” performance packages
• Transmission: 3‑ or 4‑speed manual; optional 3‑speed automatic (Lkj‑30 or Synchro‑Drive)
• Fuel Type: Regular gasoline (capable of 8‑L fixed fuel injection or 7‑L distributor)
• Dimensions: Wheelbase 111.9 in, overall length 196.7 in, width 79.4 in, height 51.0 in
• Weight: Curb weight ranges from 3,645 lb (manual) to 4,000 lb (automatic/extra trim)
• Interior: Dual padded front seats, optional seats with faux leather, spacious fiberglass dashboard, hidden gearshift!
• Suspension: MacPherson struts in front; multi-link double wishbones rear; adjustable shock absorbers
• Brakes: 13‑in drum brakes front and rear; optional power braking system
• Notable Features: Recoil‑free bumper, rear‑view cam, rare wind‑screen opening windows, HID “Horizon” taillights available in later models

Depreciation Insights

When evaluating a classic car, Buick Riviera depreciation becomes a vital data point. For most collectors, a 1966 Riviera starts at a high price point—often climbing above the original MSRP due to its emblematic status. The first year typically sees a loss of 15‑20% of its value as supply equalizes with demand; however, this depreciation slows dramatically once the car passes the 5‑year mark. By decade 10, the Riviera’s price may stabilize, hovering between 70‑85% of its 1966 MSRP in the market, depending on condition. Because museums and museums beyond donors cover a spectrum of values, the example “What is a 1966 Buick Riviera worth?” generally lands in this mid‑range bracket, adjusted upward for low mileage, original paint, and full restoration.

Comparison Context

When you place the 1966 Buick Riviera price against similar models, you’ll notice that the Riviera stands alongside other V8‑powered muscle cars of the era. Older comparators like the 1965 Buick Riviera generally trade at 5‑10% lower values, reflecting a slightly less potent engine and fewer contemporaneous options. Against siblings that hit the streets slightly later, such as the 1968 Riviera, the price is often 10‑15% higher; those newer models enjoy the advantage of a more modern chassis and slightly refined styling, even as the 1966 season’s “golden” status edges it away. You’ll also find that models like the Chevrolet Camaro SS, Dodge Charger R/T, and Ford Mustang GT typically command lower depreciation rates, primarily because they’re viewed as true muscle car staples with a broader collector base.

Market Position Statement

Over the last decade, the Buick Riviera price has become synonymous with high‑value links of American luxury and raw performance. The Riviera segments comfortably in the classic luxury muscle‑car segment, which appeals to collectors who prioritize performance with a distinct pedigree. This segment is especially popular in major U.S. markets—New York, Los Angeles, and Chicago—where classic car shows and auctions often drive up prices for cars with a compelling story or immaculate

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