< Go back

Daihatsu - Price history

Daihatsu – a name synonymous with compact, economical, and reliable mobility in Japan and many emerging markets. While it is not positioned as a luxury or high‑performance marque, Daihatsu’s focus on affordability, fuel economy, and a tight, dependable platform has earned it a loyal customer base worldwide. Brand history and reputation Daihatsu was founded in 1908 in Tokyo, originally as a toy manufacturer. By the 1960s the company had shifted exclusively to automotive production, specializing in small cars and kei‑class vehicles. Over five decades, Daihatsu has evolved into a trusted provider of affordable transportation, particularly praised for its engineering efficiency and low maintenance costs. Today, it enjoys strong brand equity in Japan and many Asian, African, and South‑American markets, where its compact models hit the sweet spot between price, practicality, and reliability.

• Popular and flagship models currently on the market include:
  1. March – a versatile hatchback that has become a bestseller in Japan and the Philippines.
  2. Sirion – a compact sedan that offers generous boot space and excellent fuel efficiency.
  3. Terios – a compact SUV that balances off‑road capability with city usability.
  4. Mirage – a full‑size sedan with a reputation for reliability and low running costs.
  5. Cuore – a subcompact vehicle popular in Singapore and Malaysia.

Daihatsu depreciation insights Daihatsu vehicles are known for a relatively moderate depreciation curve compared to larger, premium competitors. Typical depreciation for new Daihatsu models follows a 30‑35% loss in the first year, then about 3–4% per year thereafter. The brand’s focus on reliability and widespread service networks actually helps to slow the long‑term value drop, making a used Daihatsu still attractive after several years of ownership. Market demand and resale value trends Demand for Daihatsu cars remains steady in price‑sensitive regions. Daihatsu car prices are often positioned at the lower end of the compact segment, maintaining a high volume of purchases. Because of the strong perceived value proposition, *used Daihatsu price* tends to exceed average market expectations for vehicles in the same age and mileage bracket. While the resale market fluctuates with fuel price changes and local tax policies, the brand generally retains a respectable market value due to its proven durability and affordable spare parts. Regional popularity * Japan – Daihatsu’s home market, where the brand dominates the kei‑car sector. * Philippines – the March remains the best‑selling model owing to its compact size and low running costs. * Singapore & Malaysia – Cuore and Sirion are popular choices for budget commuters. * Kenya, Ghana, and other parts of Africa – affordable small cars are sought after for both personal and commercial use; Daihatsu’s small engine lineup fits the local fuel economy expectations. Factors affecting Daihatsu vehicle prices

• Fuel economy and emissions regulations – stricter standards can influence both newer models and the cost of maintaining older ones.
• Supply chain costs – fluctuations in steel, aluminum, and electronic component prices can squeeze margins and affect retail prices.
• Competitive pricing strategies – local competitors often adjust their pricing to undercut Daihatsu, especially in the compact segment.
• After‑sales support and warranty terms – generous coverage can justify a slightly higher retail price and enhance resale value.
• Currency exchange rates – as many parts are sourced from Japan, fluctuations can be felt in final retail pricing in global markets.

Key takeaways for the buyer - Daihatsu price typically starts well below the average for comparable segment vehicles, thereby offering an attractive entry point without compromising on reliability. - Understanding Daihatsu depreciation dynamics helps buyers anticipate long‑term ownership costs and resale options. - The consistent demand and good Daihatsu market value in emerging economies make the used market a compelling option for budget‑conscious consumers looking for proven low‑maintenance vehicles. By keeping these factors in mind, potential owners can make a well‑informed decision whether they’re buying a brand‑new Daihatsu or investing in the solid resale market that defined the company’s success for

Select your model

---