PIAGGIO - Price history

PIAGGIO is positioned as a midsize luxury‑to‑performance brand that balances premium styling with engaging driving dynamics. The name is synonymous with Italian craftsmanship and a reputation for elegant, well‑engineered vehicles that appeal to discerning drivers worldwide.

Founded in 1864 by the Piaggio family, the company evolved from scooter production to a full‑spectrum automobile manufacturer. Over the decades, PIAGGIO has established a legacy of design excellence, engineering precision, and a distinctive Italian aesthetic. Today, the brand is trusted for quality, reliability, and a spirited driving experience that sets it apart from mainstream economy makers.

Flagship and Popular Models

• PIAGGIO 3008 – a crossover that blends contemporary styling with spacious interiors.
• PIAGGIO 500 – a compact SUV known for its agile handling and modern tech suite.
• PIAGGIO 2008 – a compact hatchback that offers muscular design at an approachable price point.
• PIAGGIO VEVIC – the first all‑electric SUV from the brand, emphasizing zero‑emission performance.
• PIAGGIO Huayra Quattro – a limited‑edition hypercar that showcases the brand’s high‑performance prowess.

Depreciation Overview

In terms of PIAGGIO depreciation, the brand typically experiences a moderate decline in resale value compared to mainstream economy vehicles but remains more resilient than many luxury competitors. A first‑hand PIAGGIO typically loses about 35–45 % of its value over the first five years, depending on model, mileage, and market conditions. Factors such as maintenance history, climate, and the strength of the used‑car market also play significant roles.

Market Demand and Resale Trends

PIAGGIO cars enjoy steady demand in Europe, with Spain, Italy, and the United Kingdom leading the market by volume. In North America, niche markets in the United States and Canada show growing interest, especially among drivers seeking European styling at mid‑tier price points. The PIAGGIO market value is buoyant in regions where the brand has a strong dealership network, excellent after‑sales service, and favorable import tariffs.

Resale values cluster around models that retain high desirability: the PIAGGIO 500 and PIAGGIO 3008 command premium prices in the used market, while older models like the PIAGGIO 2008 experience faster depreciation but remain attractive due to lower sticker price and higher mileage tolerance.

Regional Popularity Highlights

• Italy – Core brand home; high brand loyalty boosts both new and used sales.
• Spain – Market leader among compact SUVs, with strong after‑sales support.
• United Kingdom – Growth driven by tax incentives for low‑emission vehicles.
• United States – Emerging niche segment for luxury crossover buyers.
• China – Emerging interest in electric models such as the VEVIC; brand visibility rising through international motorsport sponsorship.

Factors Influencing PIAGGIO Vehicle Prices

When assessing PIAGGIO price and PIAGGIO car prices, several variables are routinely considered:

• Trim level and optional equipment – Premium features (e.g., bespoke infotainment, upgraded alloy wheels, active suspension) add value.
• Vehicle condition, mileage, and service history – Well‑maintained cars with low mileage retain higher value.
• Market demand and economic factors – Inflation, fuel prices,

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  2017

  Porter Chasis (2017)

  2020

  Porter (2020)