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Willys - Price history

Willys – From Military Heritage to Rugged, Economy Off‑Road Excellence

The Willys brand occupies a distinctive niche in the automotive market: it is synonymous with durable, low‑cost vehicles that deliver uncompromising off‑road performance. While not a luxury marque, Willys has earned a reputation for engineering reliability and an enduring love among used‑car enthusiasts who prize practicality and straightforward mechanics.

Brand history and reputation
Founded in 1909, Willys Motor Company rapidly became a cornerstone of American military logistics during World War II, producing the iconic Jeep (Willys MB). The post‑war era saw the brand expand beyond freight, giving rise to a range of civilian vehicles that embraced the rugged spirit of the wartime design. Even after the brand transitioned through various corporate owners, Willys’ legacy of low‑maintenance, high‑durability vehicles remains a cornerstone of its identity.

Popular and flagship models currently on the market

• CJ‑5 – The first generation of the classic Jeep, renowned for its simple construction and robust 4×4 capability.
• CJ‑7 – A larger, more powerful iteration of the CJ line, featuring a 4-cylinder V8 engine and increased ground clearance.
• CJ‑8 – A niche model popular among collectors for its rare styling and limited production run.
• Willys MB – The original wartime 4×4, still prized for its proven off‑road prowess and straightforward mechanical layout.
• Willys Cherokee – A 1930s four‑wheel‑drive sedan that combined passenger comfort with off‑road capability.
• Willys 4×4 “Bendix” – A lightweight, high‑performance off‑road car designed for serious trail runners.

Depreciation insights for the Willys brand

The Willys depreciation curve mirrors the typical path for used military‑derived vehicles: rapid depreciation in the first

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