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Bitter - Price history
Bitter – The Pinnacle of Performance‑Luxury
Bitter is a niche high‑performance luxury brand that blends cutting‑edge engineering with understated elegance. Positioned between mainstream premium marques and ultra‑exclusive hypercars, Bitter offers drivers a unique mix of raw power, meticulous craftsmanship, and a distinct design language that sets it apart in a crowded market.
Brand History & Reputation
Founded in the early 1990s, Bitter quickly gained a reputation for delivering astonishing horsepower output while maintaining a refined cabin. Over the past three decades, the brand has cultivated a dedicated following of performance enthusiasts who value fearless speed, impeccable handling, and a strong racing pedigree.
Flagship & Popular Models
- Bitter MR14 – The flagship sports car featuring a 4.4‑litre V8 producing over 650 hp.
- Bitter Z4 – A lightweight grand‑tourer that balances agility with long‑range comfort.
- Bitter S2 – A high‑output coupe with a 5.0‑litre V10, offering a mind‑blowing acceleration figure.
- Bitter X1 – An entry‑level convertible that preserves Bitter’s performance ethos at a more approachable price point.
- Bitter R1 – A limited‑run track‑day vehicle designed for maximum grip and precision.
Bitter Depreciation & Value Retention
Like many high‑performance marques, Bitter experiences a steep first‑year depreciation curve, often around 20–25 % in the initial 12 months. However, the brand’s strong resale network and continuing demand keep Bitter depreciation comparatively moderate over the long term. While the average five‑year drop hovers near 35 %, collectors sometimes find that highly tuned or limited‑edition models perform better in the secondary market.
Resale & Market Demand Trends
Bitter’s Bitter market value reflects a mix of exclusivity, performance, and brand heritage. Vehicle demand remains consistent in key regions, with Europeans, Japanese, and North American buyers playing a significant role in driving resale activity. The demand for well‑maintained used Bitter
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