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Ford

Ford - Bronco (2023)

Ford Bronco 2023 – The Ultimate Off‑Road Adventurer

Whether you’re chasing dusty trails, carving canyon corners, or cruising the highway, the Ford Bronco continues to deliver the blend of rugged capability and modern refinement that has made it an icon since its revival in 2016. The current 2023 model keeps that legacy alive, boasting a refreshed exterior, upgraded technology, and a powertrain that satisfies both everyday commuting and off‑road exploration. For buyers curious about the Ford Bronco price, it’s crucial to examine how the base MSRP, dealer incentives, and regional variations shape the actual cost you’ll pay when you step into the showroom or click on your favorite online marketplace.

Key Specifications – What Every Potential Buyer Should Know

  • Engine: 2.3‑liter EcoBoost V‑4 – 270 horsepower, 310 lb‑ft torque
  • Transmission: 10‑speed automatic (standard) with optional manual mode
  • Fuel Type: Gasoline (standard), 87‑octane spark‑plugged
  • Powertrain: Four‑wheel drive (standard) with selectable off‑road modes
  • Drivetrain: Front‑wheel drive or four‑wheel drive depending on trim
  • Dimensions: Length 184.6 in / Width 78.8 in / Height 83.5 in
  • Wheelbase: 108.9 in (no‑frills) / 118.8 in (Full‑size)
  • Ground Clearance: 10.6 in (base) to 12.7 in (Snap‑Track)
  • Maximum Carrying Capacity: 1,845 lbs (up to 3,130 lbs with augmentations)
  • Maneuverability: 82° turn angle, 62‑inch VT1 over‑drive clearance, and 12‑to‑5‑wheel skid mounts
  • Infotainment & Tech: 9‑inch touchscreen, Apple CarPlay, Android Auto, 12‑speaker B&O audio (optional)
  • Safety & Driver Aids: Adaptive cruise control (optional), lane‑keeping, automatic emergency braking, blind‑spot monitoring (depending on trim)
  • Trim Levels: Sport / Big Bend / Mojave / Black‑out

With these specs in hand, buyers can better assess whether the Ford Bronco 2023 price aligns with their performance needs and design preferences. When evaluating the Ford Bronco price, keep in mind that early orders often unlock limited dealer incentives that can shave a few thousand dollars off MSRP.

Depreciation Insights – How Fast Does the Value Decline?

Every vehicle enjoys a certain rate of depreciation over time. Understanding Ford Bronco depreciation informs both new‑buyer purchase decisions and resale strategy. The 2023 Bronco typically experiences the following depreciation curve: