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Toyota

Toyota - Prius (2010)

Looking for the best deal on a Toyota Prius? The 2010 model has long been a favorite among eco‑friendly commuters and value‑shoppers alike, but how do you gauge the right Toyota Prius price for your budget and needs? If you’re on the hunt for a reliable used Toyota Prius price, understanding the nuances of Toyota Prius depreciation and the factors that shape current market values is essential. In this guide we break down everything you need to know, from key specifications to depreciation trends and how a 2010 Toyota Prius stacks up against its siblings.

  • Model year: 2010
  • Engine: 1.5‑L 4‑cylinder, 98 hp electric+gas hybrid
  • Transmission: Automatic continuously variable transmission (CVT)
  • Fuel type: Hybrid – electric & gasoline
  • Battery: 1.3 kWh polymer electrolyte
  • Drive: Front‑wheel drive, hybrid powertrain
  • Dimensions: Length 147.3 in / Width 59.0 in / Height 61.0 in
  • Wheelbase: 101.2 in
  • Weight: Approx. 3,225 lb (dry)
  • Seating: 5 passengers; 52.9‑cu‑ft cargo capacity
  • Features: LED interior lights, rain‑sensor steering, “Eco‑Mode” button, 7‑inch touchscreen in newer trims, smartphone connectivity

Depreciation Insights

When evaluating a used Toyota Prius price, it’s crucial to understand how the car decays in value over time. The early years of a hybrid’s life see the steepest penetral with the 2010 Toyota Prius typically losing 15 – 20% of its value in the first year after purchase, then around 10‑12% per year thereafter. By year seven, the 2010 model’s resale value usually settles between 35% and 40% of its original MSRP, making it an attractive long‑term option compared to many internal‑combustion 5‑seat sedans that depreciate faster.

To put the depreciation into perspective, a brand‑new Prius today (model year 2023) that sold for roughly $28,000 can be expected to fetch between $12,000 and $15,000 after seven years under average mileage and maintenance conditions. The Toyota Prius depreciation curve is smooth, thanks in part to Toyota’s reputation for reliability and the high demand for hybrids in most markets.

What Is a 2010 Toyota Prius Worth?

Enthusiasts often ask, “what is a 2010 Toyota Prius worth?” The answer varies widely by location, mileage, trim level, and overall condition. In the United States, for example, a low‑mileage, well‑maintained 2010 Prius might command between $8,000 and $11,000, whereas a higher‑mileage variant (of 120,000 miles or more) can drop to $5,000 or below. Regionally, some EU markets may see different pricing due to taxes and import duties, but the depreciation pattern remains largely consistent worldwide.

While checking used Toyota Prius price listings, look for listings that provide:

  • Vehicle history reports
  • A clear breakdown of the battery health (drive‑cycle count, cell degradation)
  • Service records from a Toyota dealership or certified mechanic
  • Recent safety inspections if applicable in your region

Comparison Context

When you compare the 2010 Prius to its contemporaries, you’ll notice how it fares against similar models, both hybrids and traditional gasoline vehicles:


Last 20 car trackeds

Last tracked date Status Price Price rank Link
2 years ago used US$6,995.00 Unlock all links
2 years ago used US$6,995.00 Unlock all links
2 years ago used US$8,995.00 Unlock all links
2 years ago used US$8,995.00 Unlock all links
2 years ago used US$7,495.00 Unlock all links
2 years ago used US$8,995.00 Unlock all links
2 years ago used US$6,044.00 Unlock all links
2 years ago used US$9,250.00 Unlock all links
2 years ago used US$9,995.00 Unlock all links
2 years ago used US$8,995.00 Unlock all links
2 years ago used US$9,995.00 Unlock all links
2 years ago used US$9,995.00 Unlock all links
2 years ago used US$8,995.00 Unlock all links
2 years ago used US$7,495.00 Unlock all links
2 years ago used US$10,995.00 Unlock all links
2 years ago used US$8,950.00 Unlock all links
2 years ago used US$9,499.00 Unlock all links
2 years ago used US$7,999.00 Unlock all links
2 years ago used US$7,495.00 Unlock all links
2 years ago used US$7,495.00 Unlock all links
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