Toyota - Prius (2023)

Looking for the Toyota Prius price of the latest generation? The 2023 Toyota Prius has once again captured the hearts of eco‑savvy drivers with its smooth blend of efficiency and modern tech. If you’re curious about the “Toyota Prius 2023 price,” the market asks, the answer is as transparent as the car’s sleek design: prices vary by trim, location, and condition, but most 2023 Priuses start around the mid‑$20,000 range for the base LE model and climb to the low $30,000s for the high‑top XLE premium. Below you’ll find the key specs, realistic depreciation, used market clues and more to help you gauge exactly what is a 2023 Toyota Prius worth today.

• Engine: 1.8 L 2ZR‑FE hybrid (2‑cyl) producing 98 hp (140 kW) combined
• Transmission: Continuously Variable Transmission (CVT) with hybrid electric motor
• Fuel Type: Hybrid – gasoline & electric; combined fuel economy 54 mpg (city) / 50 mpg (highway)
• Dimensions: Length 184.2 in / Width 71.4 in / Height 61.1 in; Wheelbase 109.5 in
• Cargo: 15.1 ft³ (with rear seats up) – expands to 37.3 ft³ when seats fold
• Interior: 7‑inch touchscreen, Apple CarPlay, Android Auto, 2‑zone climate control, optional 12‑inch infotainment
• Safety: Toyota Safety Sense 2.5+ – lane‑keep assist, pre‑collision system, adaptive cruise, automated high‑beam
• Warranty: 3 years/36,000‑mi basic, 5 years/60,000‑mi powertrain; hybrid battery 8 years/100,000‑mi (half‑price replacement)
• Trim Options: LE, XLE, XSE, and hybrid‑only on LE, XLE, XSE; optional Hybrid‑Only package expands fuel efficiency further

Understanding the Toyota Prius depreciation trend is essential whether you’re a first‑time buyer or a seasoned collector. Historically, the Prius holds its value better than many non‑hybrid sedans, thanks to its low running costs, proven reliability and strong demand among eco‑conscious buyers.

• First‑year loss: Typically 15‑20% of the MSRP. A 2023 Prius starting at $26,000 would drop to roughly $21,000 by the end of the first year.
• Year‑2 decline: 5‑8% drop, so you can expect a 2023 model in good condition to sit around $19,000 after two years.
• Five‑year holding power: About 30% of original value. A 2023 Prius would retain roughly $19,000 of its initial $26,000 MSRP.

In comparison to similar models, the 2023 Toyota Prius stands out with its superior fuel economy and award‑winning safety suite. By contrast, the Honda Insight 2023 offers similar efficiency but lags slightly in interior space; the Hyundai Ioniq Hybrid 2023 rivals the Prius in mpg, yet the Prius’s hybrid battery warranty reigns supreme. A used 2023 Prius in excellent condition is commonly listed in the $15,000‑$20,000 range – a sweet spot that provides most of the new‑car features for a fraction of the cost.

Market position statement: The Toyota Prius remains a favorite in the subcompact hybrid segment, especially among urban commuters and fleet operators. It achieves a strong balance between compactness, fresh technology, and longstanding battery reliability, making it a top choice for those who value sustainability without sacrificing convenience.

Looking to nail down the exact price of a 2023 Prius for your specific needs? Just fill out a quick pricing comparison form or consult your local dealership’s online inventory. Whether you’re evaluating the used Toyota Prius price in your area, or comparing the Toyota Prius 2023 price across multiple trim levels, our up‑to‑date database will give you the real‑world context you need to decide confidently.

Ready to get the inside scoop? Click here to view the most current listings, track price trends, and discover the best deals