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Maserati - Price history

Maserati: An Italian Heritage of Luxury Performance

Maserati has long stood at the crossroads of sport and style, crafting cars that fuse Italian design with race‑inspired engineering. Whether in the bustling streets of Rome or on silicon‑strip highways, its vehicles embody a distinct luxury‑performance identity that sets them apart from conventional economy brands.

Founded in 1914 by the Maserati brothers, the marque quickly gained a reputation for aerodynamics and racing success, earning “The Green Horse” logo as a symbol of speed and prestige. Over the decades, Maserati has evolved to become a sought‑after Italian icon, balancing drag‑strip heritage with modern luxury demands.

  • Ghibli – Maserati’s compact executive model, blending aggressive styling with daily usability.
  • Levante – A high‑performance SUV that carries the brand’s distinct flair into versatility.
  • Quattroporte – The flagship grand tourer, known for its sumptuous interiors and powerful drivetrain.
  • GranTurismo – A striking coupe that showcases the brand’s commitment to driving excitement.
  • Ariya (upcoming) – An all‑electric sedan poised to redefine Maserati’s presence in the future mobility arena.

When considering Maserati price, buyers often weigh initial costs against long‑term ownership experiences. The brand’s depreciation cycle is notable: a Maserati typically loses around 30% of its value within the first year, gradually slowing thereafter. Because of the brand’s limited production volumes and high demand for exclusive craftsmanship, used car markets can still maintain strong resale thresholds. Consequently, a used Maserati price tends to be lower than its new counterpart by a margin that reflects the vehicle’s high-quality build yet offers a more accessible entry point for enthusiasts.

Investors and collectors monitor Maserati market value closely. Market demand remains robust, especially in affluent regions such as Southern Europe, the United Kingdom, and the United States. In markets where luxury performance cars are a benchmark for status—like the U.S. Northeast or the burgeoning Chinese luxury segment—Maserati retains consistent resale value, often outpacing peers with higher depreciation rates. The brand’s rarity contributes to its resilience; limited annual production rolls translate into maintained desirability, even during broader automotive downturns.

Regional popularity also influences pricing dynamics. In Italy, the manufacturing locale provides a cultural affinity that often makes local dealerships more competitive on Maserati price. Conversely, in North America and emerging markets, import taxes and logistics can inflate the initial price curve, yet the prestige factor compensates with strong aftermarket demand.

Several key factors affect Maserati vehicle prices:

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